Product direction
Find the problem behind the request. Bring context to priorities and make the trade-offs visible.
Discovery · Prioritisation · Shared contextPRODUCT MANAGEMENT · UX · TECHNICAL DELIVERY
Product decisions
grounded in people
and in what it takes to build.
Hi, I’m Sara. I connect the dots between what people need, what a business is trying to achieve and what it takes to build it. I make complex problems clear so all teams can move forward together.
My strength is in combining all three.
I combine product direction, a focus on users and technical delivery, connecting decisions from the problem we choose to solve to the experience we build.
Users at the centre
Follow the whole journey, especially the unhappy paths. Turn understanding into flows people can use.
User journeys · Figma · Usability testingTechnical delivery
Connect product intent to engineering decisions. Align people, surface risks and help work move forward.
Engineering priorities · Partners · Execution01 / SELECTED WORKCustomer-facing digital products
A few initiatives I’ve worked on.
Four stories about removing friction, connecting experiences and creating the conditions for better product decisions.
Unlocked new business opportunities
Removed a barrier to winning new locations. At selected locations, guest accounts represented 50% of purchases.
Repayment time halved
Users repaid overdue balances in half the time, with fewer customer support cases.
More focus. Better alignment.
Engineers reported fewer interruptions, stronger alignment on architecture and fewer rollbacks. Business teams recognised how shared structure supports realistic expectations and better decisions.
Intuitive from the start.
A digital experience that needs no explanation, with the goal of reducing support cases caused by unclear interactions.
In progress · Discovery & design02 / MY STORYA path shaped by curiosity
A scientific mind.
A product instinct.
My route into product wasn’t a straight line. Physics taught me to ask questions and work through complexity. Building something for real people showed me where I wanted to take those skills.
Download my full CVJan 2025 — present
FELFEL
Senior Tech Product Owner
Connecting customer experience, payments and engineering priorities in IoT-enabled food retail.
Apr — Dec 2024
Viseca
Business Application Manager Expert/Product Owner
Digital-payment applications, stakeholder requirements and incident coordination.
Mar 2022 — Feb 2024
Scandit
Product Engineer/Product Owner
Turning customer needs into technical requirements, user-tested workflows and real-world product testing.
Mar 2018 — Apr 2022
PhD at ETH Zürich
Electrical Engineering
Research in the Nano TCAD group, D-ITET.
Blender rendering I created for my PhD research. Sept 2011 — Oct 2017
Theoretical Physics
Bachelor & Master’s degree · Università degli Studi di Napoli Federico II
My foundation in analytical thinking and working through complex problems.
03 / OFF SCREENSpace for the other sides of me
Beyond my
working life.
Aerial silks, illustration, making things in the kitchen, and keeping a diary along the way. Different ways to explore, practise and create.
04 / SAY HELLOZürich, Switzerland
Have something
in mind?
I’d love to hear about the problems you’re working on.